MGM Shoey BarClient: MGM Resorts
When MGM asked for an experience rewards members would remember that rose above the thundering noise of Vegas F1 🏎️ there are only two words to say.
SHOEY BAR. Tapping into the cultural trend of the celebratory “Shoey”, MGM created an experience to celebrate like a winner in the most iconic way possible.
By drinking out of a shoe. 👟+🍸=💃🏻
Credits:
My Role: Creative concept development. Initial Art Direction
Lead: Jordan Kramer
Lead: Leo Billard
Design: McCann Design
Production: Merica May Jensen
ASHBA Las Vegas