MGM Shoey BarClient: MGM Resorts

When MGM asked for an experience rewards members would remember that rose above the thundering noise of Vegas F1 🏎️ there are only two words to say. 
SHOEY BAR. Tapping into the cultural trend of the celebratory “Shoey”, MGM created an experience to celebrate like a winner in the most iconic way possible. 
By drinking out of a shoe. 👟+🍸=💃🏻












Credits:

My Role: Creative concept development. Initial Art Direction
Lead: Jordan Kramer
Lead: Leo Billard

Design: McCann Design

Production: Merica May Jensen
ASHBA Las Vegas

Resumé 
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✉️ robertarthur.ad@gmail.com
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