MGM Shoey BarClient: MGM Resorts

When MGM wanted to impress its Rewards Club members with an experience worthy of the winner’s circle at the Vegas Grand Prix, there were only two words to say, “SHOEY BAR.” Tapping into the cultural trend of the celebratory “Shoey”, we created an iconic experience to make members feel like the real winners.
 By drinking out of a shoe. 🏎️🏎️🏎️












Credits:

My Role: Creative concept development. Initial Art Direction
Lead: Jordan Kramer
Lead: Leo Billard

Design: McCann Design

Production: Merica May Jensen
ASHBA Las Vegas

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