MGM Shoey BarClient: MGM Resorts
When MGM wanted to impress it’s Rewards Club members with a memorable experience that rose above the thunder of Vegas Grand Prix there were only two words to say, SHOEY BAR. Tapping into the cultural trend of the celebratory “Shoey”, we created an experience to celebrate like a winner in an iconic way.
By drinking out of a shoe. 🏎️🏎️🏎️
Credits:
My Role: Creative concept development. Initial Art Direction
Lead: Jordan Kramer
Lead: Leo Billard
Design: McCann Design
Production: Merica May Jensen
ASHBA Las Vegas