Anthem For AllClient: Microsoft
On Microsoft Unlocked we told the story of how an inspiring group of wounded Veterans became an important part of the Invictus Games, not through sport but through music. Then crafting a bespoke browser experience with head tracking software so anyone could create their own hands-free anthem. 🎸
With head tracking software built into the browser, users could play guitar chords.
Then with their own tracks composed users can share on social.
Made with
CD: Cristina Reina
CT: Alicia Foor
Producer: Ana
Concept/ Copy: Jack McNamara
Concept/ AD: Me 🙋🏽♂️
Original Spot: McCann London
Resumé
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