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Pride ControllerClient: Microsoft

In 2021, Xbox released a limited Pride controller to select queer influencers.The audience response was clear 😤… “Why can’t we buy this?” So, we listened. The following year, we dropped a teaser featuring queer gamers sharing their stories on Microsoft Unlocked. 👾 Next, we built a custom site where gamers of all identities could craft their own controllers and have their story told. 















Created with:
Lead: Geoff Bentz
Lead: Nic Howell
CW: Kobby Atta
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