When MGM asked for an experience rewards members would remember that rose above the thundering noise of Vegas F1 there are only two words to say. SHOEY BAR. Tapping into the cultural trend of the celebratory “Shoey”, MGM created an experience to celebrate like a winner in the most iconic way possible. By drinking out of a shoe.
My role: Creative concept development, pitch, and initial art direction.
Creative Leads: Leo Billard, Jordan Kramer
Architect/ Design: Merica May Jensen Build: ASHBA Las Vegas
