In 2021 Xbox released a limited Pride controller to select influencers and the audience response was very clear 😤… “Why can’t we buy this?!” So in 2022 we created a teaser video featuring queer gamers and released their stories on Microsoft Unlocked.

The interactive microsite told the stories of gamers from all different identities. Showcasing their stories as well as the placement of the flag on the Pride controller.

Then we launched the updated Pride controller available to purchase for all on the Xbox Design Lab site! Because gaming for all is should be a matter of pride. 🏳️‍🌈

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